What is an Open Rate?
What is a Click to Open Rate?
This metric is calculated by the number of unique clicks divided by the number of unique opens.
What is a Good Click to Open Rate?
Dot Marketing Services participants ended the 2019 program with an average Click to Open Rate of 5.79%. We would consider any rate higher than this average to be a very good open rate. Higher open rates are generally a reflection of a clear and concise subject line that catches the recipient’s interest.
What Are Good Metrics for Dot Expressway® Ads?
These averages are broken down on the Marketing Services Scorecard that we send out monthly. We consider a good click rate to be higher than the program level average for each banner ad. We also like to highlight that the industry click rate average for a banner ad is about 0.46%.
What Reporting Does Dot Provide?
What Metrics Are Included in the Monthly Scorecard?
The Scorecard summarizes metrics for Emails, Banner Ads, Search Terms and Telemarketing. Email metrics include # of Recipients, Opens, Open Percentage, Clicks, and Click Through Rate. Banner Ad metrics include Ad views and Click Through Rate. Search Term metrics include # of Searchers and Top 3 Item Clicks. Telemarketing metrics include # of Quality Calls and Samples Requested.
Can Dot Provide Sales Reporting For Marketing Campaigns?
How Do I Receive the Monthly Schedule Reminder?
Please contact your Supplier Marketing Specialist and request that your email
How Do I Receive Sales Reporting?
Contact your Supplier Marketing Specialist and request a campaign sales report. We typically wait 8 weeks after the end of the campaign to run sales reporting and ask for a 2-week turnaround upon request.
What is the difference between an informational and a promotional email?
A promotional email offers an incentive to customers. The incentive could be in the form of an off-invoice promotion, bill back, rebate coupon, sample offer or operator incentive.
What are other manufacturers doing to get positive results?
When manufacturers narrow down their target audience, they can make the marketing message much more personal and relevant to the recipients, which drives up email engagement.
Best practice is to run an ad alongside your email campaign. In addition, peak placement of your keywords in ad and email marketing will drive positive search results.
I don't see my question listed here.
Contact your Supplier Marketing Specialist or email firstname.lastname@example.org if you are unsure of who your Supplier Marketing Specialist is.